HUMANIZING THE PRODUCT
Leica Geosystems is first and foremost a surveying company with 200+ years of innovation for this industry. Among their many surveying product offerings are those for the GNSS (Global Navigation Satellite System) market. However, faced with fierce competition in this arena in recent years, the aim of this website is to show how their products and software are truly made by surveyors for surveyors. We humanize the products by adding a human element vs sterile product imagery. It also shows how the products were designed to fit neatly into your hands. Taking this concept to another level, we also personify the products to help a new customer understands which product is best for them.
The new website was well received internally and externally winning an Honorable Mention from Awwwards.com immediately after launched. Steady traffic to the site has helped spread our message to the target audience and beyond. Built in a modular structure allows the site to work great on any devices and makes learning about the products the main focus.