A MULTI-BLOG EXPERIENCE
Leica Geosystems was seeking a destination for all their online contents. One of the main challenges for that goal was the fact that their products are used in a variety of segments and appeal to different target audiences. A solution we came up with was to create one location with multiple pathways: a multi-blog. Each blog is in a way its own site with specific content targeting specific readers.
One of the things to think about when designing a blog is identifying what sort of content someone will write about and create the appropriate template for all their use case. After working extensively with the Content Manager at Leica Geosystems, we identified the main post types from all their current contents and also look into what content they'll focus on in the future. Additionally, we also created special add-ons to certain type of post like how-tos and interviews.