Content Platform

INTERACTIVE, UX

A MULTI-BLOG EXPERIENCE

Leica Geosystems was seeking a destination for all their online contents. One of the main challenges for that goal was the fact that their products are used in a variety of segments and appeal to different target audiences. A solution we came up with was to create one location with multiple pathways: a multi-blog. Each blog is in a way its own site with specific content targeting specific readers.

Portfolio_ContentPlatformPortfolio_ContentPlatform

POST TYPES

One of the things to think about when designing a blog is identifying what sort of content someone will write about and create the appropriate template for all their use case. After working extensively with the Content Manager at Leica Geosystems, we identified the main post types from all their current contents and also look into what content they'll focus on in the future. Additionally, we also created special add-ons to certain type of post like how-tos and interviews.

Portfolio_ContentPlatform_2Portfolio_ContentPlatform_2

ALAS...

The corporate content strategy was eventually changed and this multi-blog destination was not able to get off the ground.

Portfolio_ContentPlatform_PostPortfolio_ContentPlatform_Post